Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach

Parry, Sara, Kupiec-Teahan, Beata, Jones, Rosalind and Khammash, Marv (2009) Relationship Marketing in SME Technology Firms: A Conjoint Analysis Approach. In: 38th EMAC Conference - Marketing & the Core Disciplines: Rediscovering References?, 26-29 May 2009, Nantes, France.

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Item Type: Conference or Workshop Item (Paper)
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
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Depositing User: Janet Snow
Date Deposited: 05 Jul 2012 12:44
Last Modified: 12 Dec 2012 17:11
URI: http://sro.sussex.ac.uk/id/eprint/39983
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