Why do people read reviews posted on consumer-opinion portals?

Burton, Jamie and Khammash, Marv (2012) Why do people read reviews posted on consumer-opinion portals? In: Tagg, Stephen, Stevenson, Alan and Vescovi, Tiziano (eds.) New Developments in Online Marketing. Key Issues in Marketing . Routledge, Abingdon and New York. ISBN 978-0-415-62887-7

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Item Type: Book Section
Schools and Departments: School of Business, Management and Economics > Business and Management
Subjects: H Social Sciences
Depositing User: Janet Snow
Date Deposited: 20 Aug 2012 08:57
Last Modified: 13 Sep 2013 11:30
URI: http://sro.sussex.ac.uk/id/eprint/39954
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