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Strategic Information Systems
chapter
posted on 2023-06-08, 11:19 authored by Alexis Barlow, Peter Duncan, Kevin Grant, David EdgarNo description supplied
History
Publication status
- Published
Publisher
Cengage LearningPage range
104-128Pages
512.0Book title
Strategic Marketing Management: A Process Based ApproachISBN
9781844800001Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Editors
Geoff Southern, Luiz MoutinhoLegacy Posted Date
2012-04-16Usage metrics
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