Innovation

Saunders, John and Wong, Veronica (2011) Innovation. In: Kourdi, Jeremy (ed.) The Marketing Century: How Marketing Drives Business and Shapes Society. John Wiley & Sons Ltd., pp. 51-69. ISBN 978-0-470-66015-7

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Item Type: Book Section
Schools and Departments: School of Business, Management and Economics > Business and Management
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Depositing User: Veronica Wong
Date Deposited: 06 Feb 2012 21:07
Last Modified: 26 Mar 2012 09:28
URI: http://sro.sussex.ac.uk/id/eprint/29681
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