Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products

Feiereisen, S, Wong, V and Broderick, A J (2009) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products. pp. 765-766. ISSN 0098-9258

Full text not available from this repository.
Item Type: Article
Additional Information: 36th Annual Conference of the Association-for-Consumer-Research
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Veronica Wong
Date Deposited: 06 Feb 2012 20:45
Last Modified: 05 Jun 2013 09:10
URI: http://sro.sussex.ac.uk/id/eprint/27988
📧 Request an update