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Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products
journal contribution
posted on 2023-06-08, 07:43 authored by S Feiereisen, V Wong, A J BroderickNo description supplied
History
Publication status
- Published
ISSN
0098-9258Publisher
Association of Consumer Research, C/O James A Muncy, PO Box 2310, Valdosta, GA 31604 USAVolume
36Page range
765-766ISBN
978-0-915552-63-4Department affiliated with
- Business and Management Publications
Notes
36th Annual Conference of the Association-for-Consumer-ResearchFull text available
- No
Peer reviewed?
- No
Legacy Posted Date
2012-02-06Usage metrics
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