e.biz: The Anatomy of Electronic Business

Sampson, G (2003) e.biz: The Anatomy of Electronic Business. Butterworth-Heinemann, Oxford. ISBN 9780750658959

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Abstract

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.

Item Type: Book
Schools and Departments: School of Engineering and Informatics > Informatics
Depositing User: Geoffrey Richard Sampson
Date Deposited: 06 Feb 2012 19:56
Last Modified: 07 Jun 2012 14:03
URI: http://sro.sussex.ac.uk/id/eprint/23078
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