Information Systems and Technology

Grant, Kevin (2011) Information Systems and Technology. In: Campbell, David, Edgar, David and Stonehouse, George (eds.) Business Strategy. Palgrave MacMillian, Basingstoke, pp. 102-118. ISBN 9780230218581

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Abstract

Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity.

Item Type: Book Section
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Kevin Grant
Date Deposited: 06 Feb 2012 19:55
Last Modified: 06 Jun 2012 11:16
URI: http://sro.sussex.ac.uk/id/eprint/22964
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