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Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry

journal contribution
posted on 2023-06-08, 00:32 authored by Veronica Wong
Market-level information diffused by print media may contribute to the legitimation of an emerging technology and thus influence the diffusion of competing technological standards. After analyzing more than 10,000 trade media abstracts from the Local Area Networks (LAN) industry published between 1981 and 2000, we found the presence of differential effects on the adoption of competing standards by two market-level information types: technology and product availability. The significance of these effects depends on the technology's order of entry and suggests that high-tech product managers should make strategic use of market-level information by appropriately focusing the content of their communications.

History

Publication status

  • Published

Journal

Research Policy

ISSN

00487333

Publisher

Elsevier

Issue

5

Volume

36

Page range

742-757

Department affiliated with

  • Business and Management Publications

Full text available

  • No

Peer reviewed?

  • Yes

Legacy Posted Date

2012-02-06

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