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Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry
journal contribution
posted on 2023-06-08, 00:32 authored by Veronica WongMarket-level information diffused by print media may contribute to the legitimation of an emerging technology and thus influence the diffusion of competing technological standards. After analyzing more than 10,000 trade media abstracts from the Local Area Networks (LAN) industry published between 1981 and 2000, we found the presence of differential effects on the adoption of competing standards by two market-level information types: technology and product availability. The significance of these effects depends on the technology's order of entry and suggests that high-tech product managers should make strategic use of market-level information by appropriately focusing the content of their communications.
History
Publication status
- Published
Journal
Research PolicyISSN
00487333Publisher
ElsevierExternal DOI
Issue
5Volume
36Page range
742-757Department affiliated with
- Business and Management Publications
Full text available
- No
Peer reviewed?
- Yes
Legacy Posted Date
2012-02-06Usage metrics
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