Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry

Wong, Veronica (2007) Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry. Research Policy, 36 (5). pp. 742-757. ISSN 00487333

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Abstract

Market-level information diffused by print media may contribute to the legitimation of an emerging technology and thus influence the diffusion of competing technological standards. After analyzing more than 10,000 trade media abstracts from the Local Area Networks (LAN) industry published between 1981 and 2000, we found the presence of differential effects on the adoption of competing standards by two market-level information types: technology and product availability. The significance of these effects depends on the technology's order of entry and suggests that high-tech product managers should make strategic use of market-level information by appropriately focusing the content of their communications.

Item Type: Article
Schools and Departments: School of Business, Management and Economics > Business and Management
Depositing User: Veronica Wong
Date Deposited: 06 Feb 2012 19:55
Last Modified: 06 Jun 2012 11:08
URI: http://sro.sussex.ac.uk/id/eprint/22948
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