E-commerce indicators for the WWW: methodologival approaches for assessing sectoral e-commerce maturity.

Mahdi, Surya and Steinmueller, W Edward (2002) E-commerce indicators for the WWW: methodologival approaches for assessing sectoral e-commerce maturity. Project Report. SPRU.

Full text not available from this repository.

Abstract

This document reports the work undertaken to develop indicators of the emergence and the
extent of the new ‘information infrastructure’ of electronic commerce that can be applied
at both the firm and the meso or industrial level. Unlike many current indicators of ecommerce, this work develops indicators based on the holistic definition of e-commerce
due to the fact that the internet, unlike any previous e-commerce technology, enables the
wider community to get access easily into various company information. In accordance
with this view, this work adopts the theory of corporate communication as the basis for
building up its e-commerce indicators. Based on the sample of 300 corporate web sites
mainly within the Fortune 500 companies, this research confirms the applicability of its
indicators to explain certain hypotheses derived from the common conventional wisdom
related to WWW e-commerce. Furthermore, this work found that the corporate WWW ecommerce is more suitably differentiated according to the structure of information
presented on the web sites rather than according to functionalities (and thus quality)
offered on the web site. Also, based on the cluster analysis, it was found that the maturity
of corporate WWW e-commerce can be associated with the richness of information
presented on the company web site and this maturity seems to be related, at the present
moment, to regional differences.

Item Type: Reports and working papers (Project Report)
Schools and Departments: School of Business, Management and Economics > SPRU - Science Policy Research Unit
Depositing User: Ed Steinmueller
Date Deposited: 06 Feb 2012 19:18
Last Modified: 29 May 2013 09:30
URI: http://sro.sussex.ac.uk/id/eprint/19984
📧 Request an update