The Symbolic Agenda of a British Satellite Broadcaster's 1997 General Election Coverage

Sanders, Karen and Bale, Tim (2000) The Symbolic Agenda of a British Satellite Broadcaster's 1997 General Election Coverage. Journal of Broadcasting and Electronic Media, 44 (3). pp. 487-502. ISSN 0883-8151

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Abstract

This study of Sky News, run by Britain's main satellite station, suggests that its decision to provide intensive coverage of the 1997 general election was determined less by hopes of commercial payoff than a desire for self-respect and the admiration of politicians and fellow broadcasters. This symbolic agenda boosted the self-image of Sky staff as major media players and ensured a continued adherence to conventional notions of public service broadcasting.

Item Type: Article
Schools and Departments: School of Law, Politics and Sociology > Politics
Subjects: J Political Science > JN Political institutions (Europe) > JN0101 Great Britain
P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Depositing User: Tim Bale
Date Deposited: 06 Feb 2012 18:54
Last Modified: 11 May 2012 08:19
URI: http://sro.sussex.ac.uk/id/eprint/18895
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