Asymmetrical effects of reward and punishment on attributions of morality

Greitemeyer, Tobias and Weiner, Bernard (2008) Asymmetrical effects of reward and punishment on attributions of morality. Journal of Social Psychology, 148 (4). pp. 407-422. ISSN 0022-4545

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Abstract

The authors found that 3 experiments revealed that compliance with a pro-social request for an anticipated reward as opposed to a threatened punishment resulted in greater inferences of personal morality. In Experiment 1, participants received information about a teaching assistant (TA) who was either promised a reward or threatened with a punishment when asked for compliance. The participants perceived the TA as more moral for complying given the positive incentive as opposed to the negative incentive. Experiment 2 replicated this finding in a different culture, using different vignettes and incentives. Last, in Experiment 3, the results revealed that a perceived actor's real intentions mediated the effect of incentive valence on dispositional causation. That is, given a reward relative to a punishment, participants were more likely to assume that the agent would have helped even if no incentive had been offered

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Depositing User: EPrints Services
Date Deposited: 30 Jan 2013 14:35
Last Modified: 30 Jan 2013 14:35
URI: http://sro.sussex.ac.uk/id/eprint/14407
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