Moderating role of attitudinal ambivalence within the theory of planned behaviour

Conner, M, Povey, R, Sparks, Paul, James, R and Shepherd, R (2003) Moderating role of attitudinal ambivalence within the theory of planned behaviour. British Journal of Social Psychology, 42 (1). pp. 75-94. ISSN 0144-6665

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Abstract

The present study examined the moderating role of attitudinal ambivalence within the theory of planned behaviour (TPB). Attitude, subjective norm, perceived behavioural control (PBC), behavioural intentions and self-reported behaviour were assessed in relation to 20 healthy eating behaviours in a prospective questionnaire design in 232 members of the general public in the UK. Between-participants univariate and multivariate analyses indicated attitude-behaviour and PBC-behaviour relationships to be weaker in higher ambivalence compared to lower ambivalence respondents. These effects were confirmed in within-participants analyses. The findings are discussed in terms of the role of ambivalence in furthering our understanding of relationships in the TPB.

Item Type: Article
Schools and Departments: School of Psychology > Psychology
Depositing User: Paul Sparks
Date Deposited: 06 Feb 2012 15:45
Last Modified: 15 Mar 2012 12:02
URI: http://sro.sussex.ac.uk/id/eprint/14261
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